About Us
Privacy Policy

Privacy Policy for SONIC Performance Support GmbH
(Effective January 01, 2014)

This statement discloses the privacy practices for the SONIC Performance Support GmbH websites and informs you about:

  • what personally identifiable information is collected;
  • what organization is collecting the information;
  • how the information is used and disclosed to third parties;
  • what choices are available to you regarding collection, use, distribution, and correction of the information; and
  • what kind of security procedures are in place to protect the loss, misuse or alteration of information under the company’s control.

“Personal information” is information that would allow someone to identify or contact you, including, for example, your full name, address, telephone number or email address.

This Privacy Policy is incorporated into and subject to the terms of our Terms of Use at https://www.sonic-performance-support.com/en/about-us/imprint/agb/ and you agree to be bound by its terms and conditions. This policy only addresses our activities from our servers. Other sites (including those that we link to and third party sites or services which we co-brand, such as email) may have their own policies, which we do not control, and thus are not addressed by this policy.


To provide you with the best possible service, SONIC from time to time may ask for personal information. You may update or access the personal information you provide for your profile at any time on www.sonic-performance-support.com, (collectively, with the Instant Learning Server site, and the "SONIC Website"). This can be done by logging on to any SONIC Website and selecting "Configuration". For security measures, in order to protect your information, you must first enter your user name and password before you can make any changes to your user profile. When you update your user profile, your new information will update our records that day.

This policy is to make you aware as to who is collecting the information, what type of information is gathered and tracked, what the information is for, and with whom the information is shared.

Attention: www.sonic-performance-support.com is the main home page to SONIC Performance Support GmbH, which has the general privacy policy for the SONIC Website. This policy illustrates customer information that could be collected throughout the SONIC Website. It is possible that not all personal information outlined in this policy will be used, but we want you to be aware of our policy and understand our procedures.

Information Gathered and How it is Used

There are areas in which you can browse on the SONIC Website without giving us personal information. There are, however, certain elective areas of the SONIC Website, where, prior to entry, you will be asked for personal information. This information will be used by SONIC Performance Support GmbH to correspond with you, provide service and support, present a more personalized experience as you navigate the sites, process your orders, or supply you with requested information. The SONIC Website may ask for the following information when collecting information through the registration process (or new user form) that allows access to the SONIC Website: user's first and last name, email address, mailing address, phone number and center location preference. The SONIC Website also provides the ability to request information and an Information Request Form will also ask for personal information from you. The information you provide through the Information Request Form may be shared with our Affiliate Partners, (collectively "Resellers"), the user has specified to engage in transactions or provide future services. We contractually require that the Resellers agree to abide by the restrictions on use and disclosure of personal information set out in this Privacy Policy. If you submit Personal Information in response to a Career Opportunity, please be advised that your personal information will be distributed within the company so that the hiring manager can contact you and potentially discuss an employment opportunity with you.

If you wish to receive information on how to become a Reseller, SONIC will collect from the Contact Form on the SONIC Website your name, subject, address, email address, phone and message. The purpose for collecting this information is to enable our team to respond to your inquiry.

If you register with go.instantlearning.biz, nh.instantlearning.biz, or mup.instantlearningserver.com (the "ILS"), you will receive notifications via e-mail confirming and reminding you of various actions you have taken with us. In addition, you may elect to receive promotional offers from SONIC and from other third parties.

With Whom SONIC Shares Information

Except as specified herein or unless SONIC has your permission or is required by law, SONIC will not sell, rent, lease or otherwise provide your personal information to others from ways different than stated in this privacy statement.

Please remember that when you submit information to a discussion group or some other public forum, the information submitted will be deemed public information and will not be considered confidential.

As a general practice, we do not provide your personally identifiable information to third parties. So, for example, we do not sell your email address or your name and personal demographic information to mass marketers. However, by registering your profile on the SONIC Website, you may receive emails automatically generated from the SONIC Website that are directly related to your activity on the SONIC Website and are not used for marketing materials and purposes. Further, on particular pages where we ask for your personally identifiable information, we may explicitly tell you that the data we are collecting on that page will be shared with third parties, in which case those disclosures shall override anything to the contrary in this policy. We will not share your information with a third party who does not contractually agree to maintain the confidentiality of that information using reasonable security measures.

In some situations, we share your personally identifiable information with third parties who provide services to our site in order to enhance the functionality available to you on our web site, and to provide you with information on new products and services. Further, in some cases, we use your personally identifiable information to provide information to you, such as to send newsletters to you that you request or to personalize the site in accordance with your requests.

Cookies and Other Technologies

The SONIC Website may collect anonymous information from your communication connection itself, which consists of network routing, equipment information like browser type, date, and time. Our system will also search your computer to see if there are "cookies" previously set by the SONIC Website. A cookie is a piece of data stored on the user's computer tied to information about the user.

The data we collect from "Cookie" technology on our site contains no personal information and is used in the aggregate to improve our services, product offerings and Website content, as well as to analyze traffic to our public website.

We also use cookies to keep track of your personalization options so that we can deliver content specific to your interests each time you visit us. These cookies are not tied to your personal information.

We do not offer an opt-out on our site for cookies, however browsers do provide you with information and control over cookies. Although you are not able to disable the cookie feature on this site, you are always free to decline our cookies if your browser permits, but some parts of the SONIC Website may not work properly if you do.


If you decide to submit an Information Request Form, you will occasionally receive information on products, services, or special deals through announcement messages or newsletters. If you do not wish to receive our marketing materials and promotion communications, you may opt-out when submitting your personal information by sending us an email at support@sonic-ps.com. If you chose to opt out please be advised that you will not be able to access the SONIC Website.


We occasionally place links to relevant, outside resources within the SONIC Website. Be aware SONIC is not responsible for the privacy practices or the content of such other sites. We encourage you to investigate and ask questions before disclosing information to third parties. If you do not want your information to be used, do not share your information with those sites. Third party links may include resellers outside the Germany on the SONIC Website.


Only employees who need the information to perform a specific job (for example, a customer service representative) are granted access to personally identifiable information. Our employees must use password-protected screen-savers when they leave their desk. When they return, they must re-enter their password to re-gain access to user information. Furthermore, all employees are kept up-to-date on our security and privacy practices.

We have established and maintain reasonable security procedures to protect the confidentiality, security and integrity of your personally identifiable information. “Perfect security,” however, does not exist on the Internet. Although your privacy is very important to us, due to the existing legal regulatory and security environment, we cannot fully ensure that your private communications and other personally identifiable information will not be disclosed to third parties. For example, we may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. Additionally, in the unlikely event we need to investigate or resolve possible problems or inquiries, we can (and you authorize us to do so) disclose any information about you to private entities, law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by a court of competent jurisdiction and/or when we believe that disclosure is necessary to protect our rights and/or comply with any judicial proceeding, court order.

Policy Updates

We may update this policy from time to time, to ensure we are using, collecting, and providing information in the same manner that is disclosed. If we decide to use personal information in a manner different than disclosed, we will use reasonable efforts to post any material changes on our SONIC home page thirty (30) days before implementing them, thus providing you an opportunity to opt-out, if you determine that you are no longer interested in allowing access to your personal information. 

Contact Information

Questions or suggestions regarding this statement, the practices of this site, or any experience while visiting this Website should be directed to:



Privacy Liaison
SONIC Performance Support GmbH
Neumann-Reichardt-Str.- 27-33, Haus 5
22041 Hamburg, Germany

Phone: +49 40 6828 257 11

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